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Misleading Adverts

J & L Carr Cash for Gold
A brown envelope arrived through the letterbox with a spurious advert from a Blackpool & St. Annes jeweller, 'Cash for Gold London Prices Paid' but rather misleading with errors, inaccuracies, and untruths in it, not to mention bullshit.

Family Jewellers
Jewellery Sales and Repairs
Sell Gold for CASH Easily& Quickly
For over 50 years we have helped people just like you to convert unwanted scrap Gold and broken jewellery into FAST CASH any quantity large or small we want it all.
London Prices Paid for Gold
Hallmarked 9ct Gold Minimum £120 per ounce (£4 per gram)
All broken jewellery bought
Bracelets, Necklaces, Rings, Brooches with Stones missing, odd earrings, snapped chains, etc.
We also buy perfect items, individual prices paid
Please Note: London Gold price changes daily.£4 per gram is a base price, we usually pay more.

Wanted for Cash!
Diamond Rings any size or age!
Krugerrands, Sovereigns full or half, All Gold coins bought any quantity and condition. Gold wrist watches, Pocket watches
working or not
Famous name watches always wanted. Any old-fashioned and unworn jewellery bought for cash. Gold is at its highest price for the last 25 years NOW is the time to sell and recycle it!
Don't leave it in a drawer to gather dust!
You could be amazed at what it's worth!
Visit us or we can visit you
9 Garden Street
St Annes
01253 788233
57-59 Waterloo Road
South Shore, Blackpool
01253 407575

Gold Buying Centres

So, What's Up Doc?
What's wrong with this advert?
Well, for a start, the claim "London prices paid" is almost meaningless. Sure it's aimed at making simple gullible people (suckers) think that means a high price, whereas in fact it means just about nothing, and quite probably, quite low prices too.

"Established on the Fylde Coast for Over 50 Years". This part appears to be blatantly untrue and misleading. Alan Holloway was a "partner" in our company until 1991, so he could not claim to be established for over 50 years unless he is counting the time he was employed by, or a partner in our business, which is not what any reader would expect it to mean. Over fifty years would mean before 1959, and as we ourselves have only been established 45 years, there is something wrong with Holloway's arithmetic. If the claim relates to Carr in St. Annes, this shop was owned and run by Geoffrey Hyman as G. M. Harris until recently. We do not know when J. & L. Carr started up, and Timeless Jewellery is also relatively new.
For somebody who has been established for over 50 years, it is surprising that they do not know that gold is not at its highest prices for the last 25 years, it is actually down more than £100 from its peak.
If the owners would like to provide us with evidence to prove their claim, we would be happy to remove these comments.

See Also:

How Much? - Or Rather How Little?
We heard on 22nd July 2009, of one potential seller being offered just over £1 per gram by this company, compared with £4 or more advertised.

Scrap Gold Buying Rip Off

Our Conclusions and Advice
Over more than 40 years in this business, we have seen a stream of similar cash buyers, advertisers, and leafleteers, most of whom pay low prices. We would recommend that any potential seller shops round a little. If you are not satisfied by the price you can get locally, you could always post it or bring it to us, and will almost certainly get a better price than from your local jewellers and dealers.

Scrap Gold Selling Advice
Our simple advice about selling scrap gold jewellery in the UK and elsewhere. Avoid get ripped off.

Scrap Gold Selling Advice
Our simple advice about selling scrap gold jewellery in the UK and elsewhere. Avoid get ripped off.

Any Quantity
We are happy to buy any quantity of scrap, from a single piece upwards, without limit.
If you have a large quantity of gold scrap to sell, we will accept your instructions on price, or offer you helpful advice on selling. We are one of the longest established and largest gold buyers in Britain.

Fair and Competitive Prices
Our buying prices for gold coins, bars and scrap are fair and competitive, but depend and change based on underlying gold prices, and other market conditions such as supply and demand.

Sending Gold Scrap by Post
You are welcome to visit our showroom to sell scrap, but it's also very easy to sell to us using the post. We have a page of advice about sending gold coins and scrap by post.
We suggest you bring ID if visiting our showroom.

Gold Selling Form
You may wish to print out our form to help make it easy for you to list goods you are posting to us for sale or offer.

We Buy Gold Coins

We Buy Krugerrands

We Buy Gold Sovereigns

We Buy Gold Bars

Cash for Gold - London Prices Paid
Cash for Gold - London Prices Paid

Wanted for Cash Diamond Rings Any Size
Wanted for Cash Diamond Rings Any Size


"Tax Free Gold" website is owned and operated by Chard (1964) Limited
32 - 36 Harrowside, Blackpool, Lancashire, FY4 1RJ, England. Telephone (44) - (0) 1253 - 343081; Fax 408058;
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