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Misleading Adverts

Buying Notice - Timeless Jewellery of Lytham
A spurious flyer leaflet from a minor local competitor, but rather misleading with major error or untruth in its headline, not to mention surprisingly low prices.

The value of gold in 2009 has soared to its highest level EVER. Over $900 per ounce.
1839 5 (mint)... minimum 10,000 PAID!
Sovereigns... minimum 125 each PAID!
Krugerrands... minimum 540 each PAID!
Scrap Gold... Highest prices ever PAID!
Diamond Rings... WANTED!
Silver Items and All Medals... WANTED!
FOR ADVICE AND CASH OFFER CALL INTO: Timeless Jewellery 36 Clifton Street, Lytham, FY8 5EW
We will glady visit you at home by appointment

So, What's Up Doc?
What's wrong with this leaflet?

  • The Opening Statement
    "The value of gold in 2009 has soared to its highest level EVER. Over $900 per ounce."
    This is absolute rubbish. The price of gold went over $1,000 over ounce in March 2008, over a year ago! In fact, it first went over $900 per ounce in January 2008, and has been over $900 for 13 of the past 16 months.
    Our advice to Timeless would be "If you don't know what you are talking about, keep your mouth shut". They are either ignorant about gold prices, or are lying to, and trying to deceive or bullshit their potential customers.

  • The Prices
    Where Timeless have quoted prices, they are not even very high prices, certainly not worth shouting about. In the table below, we show a comparison between their leaflet prices, and our own prices on the day we received their leaflet.

  • Advice?
    Demonstrating a lack of knowledge, or a lack of honesty, and we don't know which, we would not recommend anybody to take advice from Timeless Jewellery of Lytham.

  • A. Holloway
    It does not mention the name(s) A & B Holloway in this leaflet, but we did see Timeless Jewellery mentioned in a recent local newspaper advert (see below), which clearly links them together. With claimed 50 years established, you would expect them to have better knowledge.

Price Comparison Table
ItemTimeless Jewellery PriceChard Price
1839 5 (mint)minimum 10,000 PAID!20,000
Sovereignsminimum 125 each PAID!140
Krugerrandsminimum 540 each PAID!600

See Also:
Cash for Gold - London Prices Paid
A spurious advert from a minor local competitor, A & B Holloway and J & L Carr, but rather misleading with errors, inaccuracies, and untruths in it, not to mention bullshit.

Our Conclusions and Advice
Over more than 40 years in this business, we have seen a stream of similar cash buyers, advertisers, and leafleteers, most of whom pay low prices. We would recommend that any potential seller shops round a little. If you are not satisfied by the price you can get locally, you could always post it or bring it to us, and will almost certainly get a better price than from your local jewellers and dealers.

Scrap Gold Selling Advice
Our simple advice about selling scrap gold jewellery in the UK and elsewhere. Avoid get ripped off.

Any Quantity
We are happy to buy any quantity of scrap, from a single piece upwards, without limit.
If you have a large quantity of gold scrap to sell, we will accept your instructions on price, or offer you helpful advice on selling. We are one of the longest established and largest gold buyers in Britain.

Fair and Competitive Prices
Our buying prices for gold coins, bars and scrap are fair and competitive, but depend and change based on underlying gold prices, and other market conditions such as supply and demand.

Sending Gold Scrap by Post
You are welcome to visit our showroom to sell scrap, but it's also very easy to sell to us using the post. We have a page of advice about sending gold coins and scrap by post.
We suggest you bring ID if visiting our showroom.

Gold Selling Form
You may wish to print out our form to help make it easy for you to list goods you are posting to us for sale or offer.

We Buy Gold Coins

We Buy Krugerrands

We Buy Gold Sovereigns

We Buy Gold Bars

Buying Notice - Timeless Jewellery
Buying Notice - Timeless Jewellery


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